Stand-alone Mobile Apps versus Internet Browser Apps

Have you ever used a QR code? Well they seem to be quickly taking over many industries, and actually simplifying our lives in several different ways. According to https://en.wikipedia.org/wiki/QR_code, QR code stands for a Quick Response Code and is actually a two dimensional barcode of sorts. It is made up of a variation of different sized black squares that create a unique symbol that is specific to that barcode. An example of a QR Code would look something like this https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Wikipedia_mobile_en.svg/2000px-Wikipedia_mobile_en.svg.png.

For me QR codes became important about 8 months ago. The company I work for sells hair removal products, that require a specific set of instructions. As of right now we have listed these instructions on the jars, cards and on our website. Although, on the first two places there is very limited space to write, and too often people don’t have the time to go to our website and look up the exact directions. Our solution: a QR Code! We have now simply added the code to the outside label of the jar as well as to the card that comes with all of our products. All our customers now have to do is hold a phone camera up to the code to scan the code with an app such QR Code Scanner or Reader, and tahhdahh the instructions are easily accessible. All of these new labels will be applied to our products soon and hopefully we can see our customers have much more success!

http://www.mobile-qr-codes.org/what-are-qr-codes-used-for.html is a great resource for more information on QR codes. According to them, these codes were originally created to track part numbers for large corporations such many big names in the car industry. After years and a few modifications, they can now be used by anyone at anytime. Pretty incredible how technology spreads. Although this new way of quickly accessing information seems perfect, and exactly what we need, there have been several reviews about how frustrating they can be to use(http://www.sentrymarketing.com/2015/03/qr-codes-the-final-wordprobably/). I am sure that there are bumps and it is not quite as user friendly as we would like, but I believe that these QR codes can be so beneficial to us as consumers and for the manufacturers. I hope that there will be more of a focus on perfecting these codes in the near future.